Despite the headlines, it’s not all doom and gloom in the world of NFTs. This week Meta announced digital collectables support on Facebook to select creators in the US, enabling them to showcase NFTs on their profiles under a new tab.
The feature, which is due this year, will enable users to post NFTs on their timelines. When clicked on, they will also receive details about the collection and its creator. Meanwhile, NFTs minted on Ethereum and Polygon have been supported at launch on Instagram. Zuckerberg has said that Meta is working on augmented reality NFTs that you can bring to life on Instagram Stories using Spark AR, the company’s augmented reality platform.
It’s encouraging to see Web2 tech giants coopting NFT technology, which should only boost mainstream awareness and interest. We look forward to seeing what Meta does in this space next.
In the Stratis camp, we are thrilled to announce that we are developing an NFT ticket management system NFTs will be used to validate entry, enable recipients to access benefits, and store perks for specific venues and events.
We are continuing our commitment to supporting more environmentally friendly NFTs by joining the APPG Blockchain advisory board to discuss Sustainability and Climate Change at the Houses of Commons this September. In March, we partnered with Paolo Taticchi, a professor at the UCL School of Management and an expert in corporate sustainability, to launch the “NFT sustainability manifesto”. This document, accessed through a non for profit NFT deployed on Stratis’ proof of authority network, was designed to raise awareness about the opportunities and environmental risks for companies using NFTs and promote the message of responsibility leveraging the technology underpinning them.
For now, we wish you all a fantastic week.