Those who follow NFTs will have noted that Adidas has been teasing the drop of ALTS. ALTS is the third stage of Adidas’ web3 program, which they describe as an ‘evolving NFT journey’. It is effectively a loyalty program that differentiates itself through highly personalised utilities and experiences. The journey starts with an ALT[er] ego, […]
NFT Weekly: Adidas’ ALTS NFT Read More »
This blog has covered music-based NFTs several times — from the digitalisation of music to bands including Led Zeppelin and Muse dropping their own NFT collections. Music and NFTs work together because they offer a new way of monetising music and engaging with fans. We are mentioning it again because a recent NFT drop has
NFT Weekly: Music and Sustainability Read More »
A major component of fashion is balancing conformity with innovation — walking the fine line between appearing unique enough to be compelling but not absurd to the point of ridicule. Within this balancing act, high fashion identifies and defines industry boundaries. Setting boundaries is a dialectical relationship between the world surrounding the designer — it’s
NFT Weekly: Phygital goods- bridging the gap between high fashion and web3 Read More »
